Home Business Startup
 

Basic Marketing Skills Will Make
Your Home Business Start Up Flourish

Basic marketing consists of a set of activities used to get your potential customer's attention. The success of Basic Marketing is not the result of a single strength or one long-lasting innovative activity. Basic marketing is an on-going activity that never stops for the home business start up owners.

What is the use of having a great product or service if no-one knows about it? That is what basic marketing does; brings the benefits of your product to the attention of potential clients.

The unifying theme presented in basic marketing is on how to make the marketing decisions in order to determine which customers to focus on and how to best meet their needs.

No Cost

you will need to keep a log of your ongoing marketing strategies together with the results – otherwise you will not know which strategies to repeat because they are successful and which ones to drop.

Home business start up operators can access
a FREE template to log Your Marketing Strategy


It is too easy to think that ‘every one’ is your customer. For a home business start up to be successful, you need to concentrate on a niche market and the customer that sits within that niche. If your business is health and fitness and you are targeting the weight loss community; target a niche within that group e.g. ‘pregnant women wanting to lose weight’.

It really doesn’t matter if you are just starting out in business or you have been running your business for 20+ years, basic marketing is where it all begins and ends. After the basic marketing is done, there isn't much else to do.

Case Study of Home Business Start Up Enjoying Basic Marketing Success

To Launch a new business website, I asked business operators to donate prizes. This allowed them to get new, targeted visitors ‘opt in’ and leave their contact details with the operators so that they could collect their prizes. Each business operator also had to send a pre-set email to their existing contact list informing them of the prizes.

As this all took place on the new website, there was a great deal of interest. The website got to number one on page one of Google; over 50 people left their contact details with the new website; and sales were made. This was a great basic marketing success.


TIP for Basic Marketing Support for
Home Business Start Up

Check out the Google free keyword tool to find what keywords are being searched on that have a search volume of less than 10,000. This could give you a good idea of what niche to target. If you are not sure how to do this, join HBBA as a Sapphire Member and you will have access to a great deal of support.

 

Low Cost

Basic Marketing|Home Business Start Up

 

There are dozens of cost-effective marketing tips that home business start up operators can utilise in their business in Part Two of this book.

 

 

 

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