Home Business Startup Operators Must Think
About Community and Business
The community and business must work together, as the community is
where the rapport is. The community and business is an essential to commencing a startup business; just like the old saying is it takes a whole village to raise a child, I
think the same can be said for moulding great young entrepreneurs into future leaders. The community is already
talking to each other and that conversation is important for the community and business.
It is easier to spread news about your business by word of mouth. This is when community and business can
develop relationships, which is crucial for success in business.
Fully integrating nature with the community and business is a priority for most groups. The skilled craft services industry is a tight community (often directly associated with nature) and
business is won or lost on reputation. It should be your mission to be sure that your community and business is
safe and clean for both the public and the customers.
Community development has to look both ways: not only at how the community is working at the grass roots, but
also at how responsive key institutions are to the needs of local communities. Naturally, the best way to get to
know the community is to listen and start talking to them. This can be a sure fire way to build the community and
business.
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The more involved you get in the community the better known your business will become. As your
business offers support to more and more community groups you will need to keep a record as you
want to share your expertise with a variety of community groups and you will soon forget what you
have done fro whom!
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Case
Study
Steve was conscious of reducing waste in the environment and commenced a printing ink business
where he used re-cycled cartridges and refilled them, rather than dumping them. But he often had
cartridges that could not be filled. He experimented and had them crushed and then moulded into an
office chair. This was his way of ensuring that the welfare of the community and business worked
well together for a safer, cleaner environment.
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Tip
When you are involved in different community groups; find out what their
interests and needs are and see if you can relate what your business does that may provide
solutions.
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