Home Business Start Up
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Do you target customers? WHO are you targeting and WHY?
Too often the home business start up operator is keen to sell to whoever will buy their
product/services. This is fine; of course you will not knock back a sale. BUT it is essential to target
customers. Target your product and your marketing, price point, promotion etc to a specific sector of the
community, if you want to increase sales.|
No Cost If you produce a number of products and services you will probably have a variety of target customers. For example if you produce a service for the Small Business sector and another service for the Home Based Business sector, then you are targeting two different markets from similar sectors. You need to know what the differences are to ensure you market and promote your service well and capture sales. Keep a record of ‘what’ and ‘why’ and measure results - what does not work for one group of customers may work for another group. Home business
start up operators can access |
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Case Study to Target Customers for June Wilson had a great idea. She was going to make boxes to place videos in as a gift box. They were to be made in a high gloss red with a little printed section that said ‘To’ and ‘From’ then they would have a ribbon and bow go around the box and be held with Velcro. So she decided to target customers to see if there was interest. She had a resounding success with over 95% saying they would pay extra for this great gift packaging. So she went ahead and had 5,000 boxes made - then she could not sell them.... She had researched the end buyer when her actual customers were the retailers who sold to the end buyer. By not recognizing who her target customers actually were, she set herself up to fail! |
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TIP on How to Target
Customers for Don’t just rely on your opinion and knowledge - ask others in business that you trust (not family members). This is where a Mentor is of great help. |
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Low Cost
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How to Build a POWERFUL |
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