Home Business Start Up Needs a Marketing Mix
Promotion That
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Many people think the media is useless for their business, others have found
their business ‘turns around’ because of constant exposure. This marketing mix promotion is often left to
chance with very few businesses creating a plan of action on how often, when and why to approach the media. If
you have positioned yourself to be an ‘expert in a specific field’ then there are great opportunities for
marketing mix promotion.|
No Cost It can be amazing when you sew seeds how a couple of years later they can ‘pop up’. I had a major daily paper interview me about my book ‘How to Run a Business from your Kitchen Table’. Nearly two years later a publisher of educational text books contacted the paper to ask permission to reprint the story in a current text book they were writing. The exposure for the book became enormous. You need to have on record what coverage you got and what it led to - this is measuring results - so important to the overall business procedures and structures of your marketing mix promotion. Home business
start up operators can access FREE templates |
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Case Study of Marketing Mix Promotion
for Andrew Ludekens of Proclean runs a business whereby he cleans houses and units after they have been built, before the customers take ownership. Andrew was studying to be a medical doctor and needed some form of income to support himself as he continued his studies. He purchased an existing company, which proved so successful that even after he completed his studies, Andrew works as a medical doctor part time, while he continues to build on his very successful business. Having energy and perseverance were very important personal aspects to ensure Andrew not only survived but was successful at both his studies, work and business. The business has doubled every year since it started and he very quickly put into place systems whereby he could employ staff who could do the job by simply following the systems. Andrew entered his business in the Micro Business Awards in 1998, where he won the Established Business Category. This win was covered in a major newspaper. The story led to two new clients, one of who is now his largest client. Andrew commented "The costs in hours preparing and formatting the Awards application was $200, the return in work has been $100,000+. Not a bad investment." |
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TIP for Marketing Mix Promotion to be Considered by Home Business Start Up Awards can be a major marketing tool however to get the media to write about you winning awards you need to put the win together with a topical human interest story. |
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Low Cost
Social media is a great way for home business start up owners to promote their business. This video explains how to use tools to increase your writing expertise. |
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