Content Writing For Websites
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No Cost Keep a log when adding additional, useful information to your site to eliminates ‘doubling up’ problems. You need to know just where you have placed the additional information. This template will help you maintain order on your content writing for your website. |
This additional, useful, information is often what brings the viewer back again and again and encourages them to tell their acquaintances about the website and brings new viewers as well. An example is a Boarding Kennel which shows pictures of the kennel accommodation; and happy dog boarders; gives the charge rates; explains what must be brought at the time of booking the dog in e.g. vaccination certificates; and gives some information on the proprietors and their contact details. All good stuff and important.
But if they added the following useful information, even if a customer is not booking a dog in to stay, they could still come to the website to gather information:- how to train a puppy; information on the Kennel Control with contact details; what is required to show a dog; how to get involved in advanced obedience training; where to get good pet product (perfect opportunity here to get sponsors/advertisers) etc.
Another important step is to produce an e-newsletter so that you can bring this information to the attention of your data base (made up of suppliers and past customers) – don’t leave your web site or marketing to chance – make it happen!
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Case Study Heather had a website to promote her bookkeeping service. She mentioned rates; how the business operator should keep their receipts etc; discussed how often records should be added to the bookkeeping software etc. But she also added new ATO rules; special idiosyncrasies of specific software packages; listed events that assisted a business operator (particularly in the area of finance); etc. Then she sent out a newsletter every month that contained links to the more extensive articles available on her website. Her clients saw her as a ‘one stop shop’ of information and were keen to avail themselves of her services. |
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Tip Ask your clients what information they would like to be able to access as it relates to your type of business - then provide it. Remember most people go to the internet looking for information - not necessarily to buy. |
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Low Cost
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If you are struggling with your writing skills, you can’t go
past this Writing Wizard. Not only will it research the web for information based on the
keywords relating to your type of business, but it gives you the content and has a tool to use
so that you can keep the content unique. Even experienced writers use this tool.
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